Tracking Results and Becoming More Successful is Final Digital Advertising Workshop The most important element of any marketing campaign is tracking the results. In this final workshop of the Digital Advertising series, we will show how to track results and make adjustments to improve the Return On Investment. Join us for this workshop April 26 from noon - 1 p.m. at Traverse Area District Library's McGuire Community Room. An area expert on digital advertising will be presenting this workshop. What You'll Learn: The importance of Google Analytics and keys areas to focus on when tracking results.
How to use a landing page effectively.
How to improve conversions.
Available tools and resources.
Who Should Attend: Business owners and marketing managers frustrated with ineffective campaigns.
Those who do not know how to use Google Analytics.
